How is Medicare Advantage developing in Broward County, Florida?
Broward County's MA penetration is 71.8% — above the 57.8% national share by 14 points, with 0.703M MA enrollees of 0.98M Medicare beneficiaries as of Plan year 2026, with 2023–2026 penetration history. It ranks 3 of 10 Florida counties by penetration.
Penetration trajectory, 2023–2026
MA share of all Medicare beneficiaries in the county, plan years 2023–2026. Plan year 2026, with 2023–2026 penetration history.
Market structure in Broward County
| Top carrier | Humana |
| Carriers competing | 7 |
| MA enrollees | 0.703M |
| Total Medicare beneficiaries | 0.98M |
| D-SNP share of MA | 24% |
| Market type | Switcher (50%+ penetration) |
County carrier and D-SNP figures are the CPSC county extract (Plan year 2026, with 2023–2026 penetration history). Carrier-level enrollment and stars are tracked at the state level.
So what / Now what
Broward County is a switcher market at 71.8% penetration — expansion means winning members from incumbent MA plans on benefits, network, and brand. Momentum is strong (+1.2 pts YoY), so incumbents are actively adding share.
- Compare to the rest of Florida on the state page; with D-SNP at 24% of MA, review D-SNP deployment gaps
- Check 2026 plan exits for orphaned membership contestable in Florida.
- Sales teams: see how Florida ranks on the growth runway index and which competitive facts apply on the carrier battlecards.
Neighboring Florida counties
Provenance — County-level MA market snapshot (76 tracked counties)
- Source file
- CMS MA Enrollment by State/County/Plan (CPSC monthly files)
- Vintage
- Plan year 2026, with 2023–2026 penetration history
- Last updated
- May 1, 2026
- Refresh cadence
- Monthly (pipeline pending; currently a curated extract)
- Method
- Penetration, D-SNP share, carrier count and top carrier per county compiled from CPSC files for 76 high-signal counties.
- Known limitations
- Covers 76 tracked counties, not all ~3,100. Velocity = simple YoY penetration point change.